With all of the constant Google algorithm updates it can be hard to determine what you should do if you want to sustain long-term rankings in the search engines. The days of being able to throw a few keywords into your web copy and easily rank are long gone. The focus has shifted to providing quality content to your visitors and thus, the search engines.
In this article we’re going to highlight what you should be focusing your SEO efforts on for 2014. With all of the voices and so-called SEO experts it can be overwhelming to decide which voice to listen to. We believe that by focusing on long-term strategies you’ll be better off than the short term tactics that most people get wrapped up in.
Focus on Your Content Strategy
Content will shape the future of the web. By orienting your strategy to produce high quality content that will add massive value to your readers you’ll lay the foundation for solid search engine rankings.
The more sharable content you produce the more links you’ll gain in the long run. The more high quality links you have pointing to your content the higher your site will rise in the search engines. The overall strategies haven’t changed too much in recent years, although a look at the algorithm updates will have you thinking other wise.
All of these updates have simply weeded out the low-quality content and sites, leaving room for the top sites and articles to rise to the top. Great content shapes the experience the user has on your website. Every piece of content you create should be geared toward proving massive value.
Overall, the search engines are simply trying to give the most relevant content to their customers. Who are their customers? The very readers you’re trying to direct back to your site. By serving your readers Google will value you now and into the future.
Inbound Links Matter
As always, link building should be an essential part of your strategy. In the past you used to be able to blast your site with thousands of low-quality links and see it rise in the rankings. That still might work in the short-term strategy, however as a long term strategy this will just end up hurting you. The new SEO game is entirely focused on creating long-term, lasting results.
When trying to decide where to spend your time building links, remember that quality trumps quantity every time. Focus your efforts on strategies, such as, guest blogging to help you secure high quality links on websites within your niche. Guest blogging can also help you in other ways as well, by building up your business network.
Time to Get Social
Social media is the newest element in search engine optimization, however it is also the fastest growing. Depending upon your target market, your social media strategy will differ.
Overall, social media is geared towards managing and strengthening relationships with your current customer relationships through engagement. The deeper your relationships with your current customers, the more likely they’re going to continue to promote and share your articles and website.
I hope this article has been valuable and you have a better idea at how you can best use SEO to help your business grow throughout 2014. SEO is a constantly evolving industry and what works this year might not work in the coming years, however one constant that will remain the same is value.